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Circle the Square, what's with the name?

There is an old idiom "square(ing) the circle" or "circle(ing) the square". The Collins online dictionary defines it as "to bring together two things which are normally thought to be so different that they cannot exist together." From the Cambridge Dictionary; "If you try to square the circle, you try to do something that is very difficult or impossible."

https://dictionary.cambridge.org/us/dictionary/english/square-the-circle

In Euclidean times mathematicians struggled to answer the problem; can one construct a square whose area is equal to that of a given circle, using only a compass and straight edge. In 1882 it was proven impossible when pi was proven a transcendental number, not an algebraic irrational number. Thus came the idiom. People who kept working on the impossible problem were called "circle squarers" and could only get to approximations. Of course later with algebra and something called Zeno's paradox squaring the circle became possible.  It is all about having or finding the right tools or discoveries to figure it out.

Since he was very young, every time I said something was impossible, my son would say "nothing is impossible we just haven't figured out how yet". With my personal love of all things geometric and Finn's universal truth, a version of the idiom was a perfect source for naming my company.

Who knew how correct it would be and that I would launch my products in the time of the Covid-19 pandemic, giving even more meaning to the name. People are not shopping now. What do we really need during this "Great Pause"?- as termed by Julio Vincent Gambuto in his wonderful article "Prepare for the Ultimate Gaslighting" on Medium, you can read it here: 

https://forge.medium.com/prepare-for-the-ultimate-gaslighting-6a8ce3f0a0e0

I have been painting for many, many years and many, many times I've been asked if I have or would design fabrics, rugs etc.. My work is primarily geometric abstraction and we have become accustomed to art and design being transformed into such things. I have always resisted mass reproduction of my art, especially in poster form. Mainly because the artists hand is given very little value vs. the machine that is big business, and the literal machines that print them. Now things have become easier than ever to reproduce and create in new and exciting ways. For the last year I have been without a dedicated space/studio to paint; so I have looked for other ways to create. Block printing and fabric design fit the need perfectly.

I strive towards minimalism rarely achieving the level I would like. Buying "things", being beholden to your belongings, living just to make money to pay for your things, has little appeal to me. But, and it's a big BUT, I do love beautiful things. If I was going to make more "things" I wanted them to be thought provoking, sustainably built, and be useful in your everyday life. This is my mission. As much as possible I am using quality materials and supporting companies that share my values.

Spoonflower prints all fabric designs. Yardage of these fabrics are available on their website. You can see their commitment to sustainability here:

https://grow.spoonflower.com/sustainability/

Most of my products will soon ship in packaging from: 

https://www.ecoenclose.com/

I am continually working to source every item from companies that take the planet into consideration in every step of their business. It is a process. As I gain recognition for the brand, I hope to give back a portion of sales to charities.

At present, I hand make (not hand sew, I do have a sewing machine) every item myself. I try to keep a few of each item is stock but often have to make to order. Especially right now for masks. Because of everything stated above, my market bags are not going to be priced as low as ones you can grab at the checkout stand, my pillows are not going to be as cheap and the ones mass produced and sold at HomeGoods, and my kitchen towels, scarves, blankets etc. will not be priced like what you can pick up at Target. 

You will be getting quality hand made hand designed, sometimes one of a kind, products that will last if you take care of them. This, I believe, is where we need to head, away from cheaply made, mass produced items that are so cheap that when they wear out we say, "meh, just buy another". It's not easy. The lure of cheap goods is hard to pass up. My hope is that coming out of the "great pause" we will stop and think more about everything we do. Our planet is breathing a sigh of relief with all of us at home. Let's think about that when we get back to work.

love to every one...

amber

 

 

 

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